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You own the clothes.
We unlock the outfits.

Wardrobo invisibly digitizes your wardrobe from daily selfies, generates outfits you'd never think of, tells you what one item to buy next — and lets friends vote on your looks before you walk out the door.

Person in a stylish outfit — Wardrobo digitizes your wardrobe from daily selfies
Style Score: 87 — 72% editorial, 28% streetwear
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You have hundreds of clothes
and nothing to wear.

It's not a wardrobe problem. It's a combinatorics problem. 30 items = 4,000+ possible combinations. You wear maybe 15 on repeat. The rest? Invisible money sitting in your closet.

82%
of your wardrobe goes unworn in any given month
$1,800
average annual spend on clothes you don't fully use
23 min
average time deciding what to wear each morning
30%
of online fashion purchases get returned

No cataloging. No tagging.
Just get dressed.

Other wardrobe apps ask you to photograph every item. Wardrobo builds your digital closet silently — from the outfit selfies you're already taking.

1

Snap your OOTD

Take a quick mirror selfie each morning. No tagging, no categorizing, no background removal. 5 seconds and you're done.

Daily habit
2

Get instant feedback

AI analyzes your look in real-time: style score, vibe check, color harmony. "Today's energy: 78% editorial, 22% streetwear." Shareable and fun.

Instant reward
3

Your wardrobe builds itself

Behind every selfie, AI extracts each garment, identifies it, and adds it to your digital closet. After 30 days, you have a full wardrobe — without ever "digitizing" anything.

Invisible magic
4

Unlock hidden outfits

"You have 47 items. Here are 12 outfit combinations you've never tried." Wardrobo sees combinations your brain can't.

The payoff

Everything your closet
should already do.

Organize, style, discover, shop — powered by AI that actually understands fashion.

Smart Gap Analysis

"Buy one navy blazer under $80 and you unlock 15 new outfits." Wardrobo identifies the single highest-leverage purchase — the item that creates the most new combinations with what you already own.

Virtual Try-On

See how new clothes look on you before buying. AI preserves garment textures, patterns, and your body shape. Preview complete outfits — not just single items.

Clone This Look

See a celebrity outfit you love? Feed the image to Wardrobo. It finds the closest match from your closet, then shows the 1-2 items you'd need to complete the look.

Wardrobe Intelligence

Cost-per-wear tracking. Most-paired items. Seasonal usage patterns. Items you haven't worn in 6 months. Your style fingerprint over time. Think Spotify Wrapped — for your closet.

Weather-Aware Styling

Every morning, outfit suggestions factor in today's weather, your calendar, and your style preferences. No wool blazer at 35°C. No open-toed shoes when it's raining.

Resale & Sustainability

Items you haven't worn in months? One-tap listing to resale platforms. See how much of your wardrobe you actually use. Buy less, wear more.

Fashion is social.
Your closet should be too.

Get styled by friends, compete in style battles, discover your style tribe — all from your actual wardrobe.

Advertising that users
actually want to see.

Wardrobo's monetization is the content. Sponsored style battles, contextual try-on notifications, and brand challenges that feel like features — not ads.

Sponsored Style Battles

Feature your products in interactive battles. Thousands of users engage, vote, and discover your items in the context of real outfits.

Contextual Try-On Push

"35°C and sunny — here's a summer look, styled by Levi's." One personalized, weather-aware notification per day. Feels like styling advice, not a promotion.

Brand Challenges

"Style the best vacation outfit using these 10 items. Winner gets a gift card." You get engagement and UGC. Users get entertainment and prizes.

Wardrobe-Aware Shopping

The only recommendation engine that knows what the customer already owns. "This user needs a navy blazer to unlock 15 outfits." That's a conversion rate others can't touch.

Built on real AI.
Not buzzwords.

Every feature is powered by production-grade computer vision and generative AI — not filters and stickers.

Silent Wardrobe Builder
Virtual Try-Off AI extracts individual garments from selfies. Vision LLMs auto-tag color, material, pattern, style, season, and occasion.
Smart Deduplication
CLIP/SigLIP embeddings recognize the same garment across different photos, lighting, and poses. Your blue jacket on Monday and Thursday = one item, two wears.
Outfit Combinatorics Engine
Algorithmic outfit generation using color theory, style rules, occasion matching, and learned user preferences. Not random — intelligent.
Virtual Try-On
State-of-the-art diffusion models generate photorealistic previews of outfits on the user's body. See before you wear. See before you buy.
Gap Analysis + Affiliate Engine
Identifies highest-leverage missing items, then searches e-commerce for the best match at the best price. Every suggestion is data-backed.
Style Fingerprinting
Multi-dimensional style profile built from actual wearing behavior — not a quiz. Evolves over time as taste changes. Powers every recommendation.

Where we're headed.

Shipping fast, learning faster.

Phase 1 — The Hook

Daily OOTD + AI Style Score

Snap your outfit, get an instant vibe check and style analysis. Streak tracking, shareable results, fun daily ritual. Building the habit before the wardrobe.

Phase 2 — The Magic

Silent Wardrobe Builder

AI extracts and catalogs every garment from your selfies overnight. One morning you wake up to: "We found 47 items in your wardrobe." Surprise and delight.

Phase 3 — The Value

Outfit Engine + Smart Shopping

AI-generated outfit combinations from your closet. Gap analysis identifies your highest-leverage next purchase. Affiliate shopping links go live. Revenue begins.

Phase 4 — The Community

Social Voting + Style Battles

Rate My Fit, Dress Me For, Style Battles, Wardrobe Audits. The social layer that turns a tool into a community.

Phase 5 — The Platform

Virtual Try-On + B2B

Photorealistic try-on previews for suggested outfits. Clone-this-look from celebrity photos. White-label wardrobe intelligence for retailers.

Join Wardrobo

Stop buying clothes.
Start unlocking outfits.

Join the waitlist for early access. Be the first to discover what's already hiding in your closet.

Free to use. No credit card required. Available globally on iOS & Android.

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